Drone video is changing the game for real estate agent listings

Clearly, the internet is the very first place home buyers start their home search. In fact, according to the National Association of Realtors, 92 percent begin their search online. That means photographs on a home listing hold more marketing value than anything else in the listing. It isn’t the suave property description that catches the buyer’s eye, but the images of their future dream home. And today, drone video has become an even more effective marketing tool for real estate agents and their clients.

More real estate listing views

Aerial cinematography garners far more views than photo stills. Drone images and video attract more clients for agents who are leveraging the technology to increase property profiles. According to the National Association of Realtors, 73 percent of sellers said they were more likely to list their homes with a realtor who uses video in their marketing strategy.

Drones make agents stand out

Agents understand that hiring a professional drone pilot-videographer to shoot aerial footage of homes and surrounding land is helping them becoming sought-after for their inspiring property showcases. In fact, sellers seek out agents who employ drone technology as part of their marketing strategy, becoming a listing standard that will define successful agents.

The competitive marketing advantage of drones

Drones can be used in a variety of ways when showcasing a home listing and can be combined with interior video footage to create a vivid client experience. A well-crafted film can highlight not only architectural features, but also invokes a sense of place, immersing the client in the lifelike experience of owning the property.

Some common uses of drones in real estate are:

  • Aerial views of the home and surrounding landscape.

  • Special highlights and features like landscaping, stables, and more.

  • Property surveys, boundaries, and plots.

Faster property sales

Aerial footage can provide dramatic views of the entire property and outlying areas. This unique perspective increases traffic and sharing on social media. Buyers who are captivated by the video will show a greater interest in the property, resulting in faster sales and commissions, and new listings for the agent.

Dan Tarradellas
Efficient site surveying with drones.

Drone technology and data is making it possible for construction projects to save time and money while dramatically increasing the speed at which they can obtain site intelligence.  Thanks to high tech cameras and analytics software, aerial data is transformed into a variety of elevation maps, contours, orthomosaic images, 3D mesh, and other deliverables essential to any building workflow.

  • Drone data can be imported by Autodesk, ArvGIS, Civil 3D and other platforms.

  • Cut and fill analysis over large areas is accurate and fast.

  • Surveys can be performed in minutes, not hours or days.

  • Elevations and stockpiles can be measured with new levels of precision.

Dedicated analytic software is used to process hundreds of aerial images.  Processing algorithms then stitch images together, correct for distortions and perspective errors, and produce essential, actionable data.

High definition photo and cinematography drone cameras capture unprecedented terrain detail, and while GPS has improved flying and data gathering, adding ground control point references during the capture process can also significantly improve data measurements resulting in extremely low error and variance.

A single surveying crew might measure only two to three hundred points for a large land acreage over the course of a day or two. By comparison, drones generate millions of data points when creating a digital elevation in under an hour, saving 30-75% in cost.  Aerial drone surveys are reshaping the landscape in more ways than one!

Dan Tarradellas